Optimize our Enrollment Management

Strategic Initiative 1: Optimize our Enrollment Management

IUPUI will improve campus-wide communication and coordination of enrollment planning and will create and use a strategic enrollment management plan to expand our reach, optimize enrollments, retain students, and increase degree attainment.

Enrollment Management Task Force

Strategic and managed enrollment growth is a priority for IUPUI.  Concurrent with IUPUI’s strategic planning initiative, we will be constructing a plan for IUPUI’s enrollment that is strategic, proactive, and anticipatory of future trends.  Strategic enrollment management is a concept and process that is an institution-wide responsibility and will be a central component of IUPUI’s overall strategic plan. Our plan will focus on the future, not the past.  It will acknowledge that the fundamental role that IUPUI must serve within IU, the state, and nation is not the same as it has been, or as it is today. 

Given decreases in state and research funding and the likelihood of small tuition increases and additional cuts in other revenue streams, managing enrollments at IUPUI is critical to the future of the campus. Enrollment funding is the funding source over which we have the most control in order to maintain a viable and sustainable campus.  Moreover, our student body and its success are increasingly the attributes that most define us in the eyes of the public, as well as the government.  Because of these trends, it is imperative that we develop and implement a strategic enrollment management plan that is designed to fulfill students’ educational goals and to provide a means by which our resources can be effectively utilized to support those goals.  It will be based upon and foster an active partnership and coordination between academic and administrative units, the recruitment and enrollment units, resource planning, space allocation, and academic missions of the campus.

Our plan will be data-driven and grounded in both historical trend data as well as indicators of future demographic and market trends. The planning process will recognize changes within our environment and bring into alignment student service, fiscal, academic, and delivery resources in order ensure long-term enrollment success and institutional fiscal health.  In the absence of data, decisions should be made based on the overall consensus of the group, but marked to be revisited as soon as data is available.

Broad goals for this process include:

• Implementing long-term coordinated enrollment planning
• Providing realistic, quantifiable goals for student recruitment and student success as measured by increases in retention and graduation
• Maximizing enrollment efficiency and meeting budget using available space, time, budget and teaching capacity
  

Enrollment Management Task Force Membership